Distribution is up for grabs, AI is in the core systems, capital has gotten careful, and loyalty is being redefined. Skift Global Forum is where travel decides what to do about it.
For more than a decade, Skift Global Forum has been the room where travel's most consequential decisions take shape. The 2026 edition arrives at a moment when the industry can least afford to form those decisions anywhere else.
Travel leaders don't need more staid panels. They need to leave an event knowing what to do next. Every session at Skift Global Forum 2026 ends with a call you can take back to your team.
The travel industry runs on intelligence. The question is where it comes from. For more than a decade, the executives who've been to Skift Global Forum keep coming back. That's a signal.
Skift Global Forum is built for senior travel leaders making decisions in a market that no longer rewards passive observation. The agenda sets the frame. The room tests the assumptions. The value comes from hearing what leaders are willing to say before the market has settled on a consensus.