In Expedia Group's efficiency drive, there's a certain logic to killing some sub-brands as their market share plummets. But what about all those customers who still love Travelocity?
There is a reference to artificial intelligence by nearly all the startups listed. It is being used to strengthen the services for even the seemingly most basic types of consumer apps.
Payments, flights and short-term rentals are paying off so far for Booking as part of its connected trip strategy. That's true even if there are doubts about travelers wanting to book their entire trip on one platform.
While emotion has always been a part of marketing, appealing to people's feelings has become more central because factors such as changing guest expectations and the rise of new technologies have undermined hotels' customary approach to branding.
After years of delay, guest sentiment pushed Airbnb into more transparent pricing. It’s great for the short-term rental sector, and many competitors large and small will have little choice but to follow.
As we continue to navigate the hospitality industry post-pandemic, Skift is gathering leaders from across the sector for this single-day event in London to discuss the future of accommodations, how new consumer behaviors are dictating change across the industry, and the continued blurring of hotels and short-term rentals on guest itineraries.
Travel technology has been turned on its head over the past couple of years. Just about every major trend listed was caused, directly or indirectly, by issues related to the pandemic.