How we live, work, socialize and travel have merged into each other, with profound implications for the global industry at the center of selling this dream. How will travel respond?
A new generation of apartment-booking platforms want to throw out industry terms like "short-term rentals" and "leases." They simply call it living, and they’re now after corporate business.
Tripadvisor CEO Steve Kaufer said Tripadvisor is "uniquely positioned as the world opens up again." Actually it isn't, as the company's first quarter performance shows. Yes, Tripadvisor has world-class traffic, and growing experiences and dining businesses, but it totally missed out on the short-term rental opportunity.
The vacation rental industry often touts the esprit de corps among industry lifers. Greeted with Booking.com ads for hosts at an Expedia partner conference in Sin City this week, Expedia officials weren't feeling that vibe.
The composition of the European accommodations sector has drastically changed over the last decade with short-term rentals gaining a substantial share. The next few years will be very crucial in shaping the sector in the region with respect to market dynamics.
Airbnb is really good at hyping up its incremental product changes, this better be as game-changing as it's billed to be. Either way, better search, better for the user in a world of overwhelm.
If Airbnb is selling the dream, it needs to live by it too. Other travel firms that used work-from-anywhere messaging in their marketing these past two years probably now need to do the same.
Travelers are still faithfully flocking to campgrounds, despite other forms of travel opening up. Now, variations of camping, like glamping and RVing, are replacing higher-maintenance leisure travel. They are also providing a new way to approach remote working.
Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.