Articles tagged “short-term rentals”

Airbnb played the Booking.com-like performance marketing game in 2019, and got burned as losses piled up and revenue growth didn't keep pace. A centerpiece of Airbnb's roadshow is to show that its brand advantage and repeat visitor dynamics mean it doesn't have to deploy the same strategy as its peers.

Airbnb likely isn't shaking in its boots over Accor ramping up short-term rental offerings. If anything, it shows hotel companies increasingly recognize travelers expect brands to offer more variety than the four walls of a typical hotel room.

It’s finally here! Skift Research has been eagerly awaiting the opportunity to get its hands on Airbnb’s public filings. This report analyzes the challenges and strategies of the most influential company in the short-term rental industry.

Our second annual Short-Term Rental and Outdoor Summit is next week, December 9 and 10. This intense two-day summit is not to be missed as Skift editors talk to leaders driving the future of both sectors, hear predictions on the post-pandemic landscape, and share new research.

The entire hospitality industry would agree that short-term rentals led the tentative recovery in the spring and into the summer in many parts of the world. But a key question will be how will they respond when hotels and cities come back in earnest — and with vaccines a real possibility, they certainly will.

In this roundup, we highlight our coverage of Airbnb's financials released ahead of its initial public offering (we wrote eight articles!), the key takeaways from the inaugural Skit Aviation Forum, and a look at smarter destination marketing.

Some rental property managers will appreciate Booking.com providing some resources to help struggling hosts keep up with cleanliness standards and improve their game. But others may question the fairness of the online giant scrutinizing one travel segment exclusively.

Despite the Covid-19 hit, Airbnb stands above its fellow travel rivals due to its ability to continue to book sales during the crisis and turn those stays into cash flow.

JetBlue has a strong brand and plans to curate the short-term rental inventory it offers with the backing of its own customer service abilities rather than relegating that to a partner. This expansion is worth a try, but will come with brand risks.

Has Tripadvisor finally come up with a subscription plan for consumers that would enable it to differentiate itself from competitors and to more effectively compete with consumers? One challenge would be to get hotels to offer perks when many may see Tripadvisor's offering as clashing with their own loyalty efforts.