Articles tagged “silversea”

What’s a luxury guy like Manfredi Lefebvre d’Ovidio doing at AirAsia? Trading luxury cruises for budget flights, it seems — though don’t be fooled. He’s got a lot on his mind, from rethinking travel experiences to sneaking a touch of five-star luxury into your next app booking.

Barbara Muckermann, the trailblazing former CEO of Silversea, will become the first female CEO at Europe's oldest luxury hotel group. Muckermann is poised to usher in a fresh era of opulence and innovation at Kempinski.

Younger travelers are making waves on Royal Caribbean Group cruises, steering the company’s post-pandemic growth.

Expedition cruises have come a long way from bunk accommodations on old Russian ships, with a growing fleet of luxury vessels presenting lucrative opportunities for travel advisors. It's especially so for those looking for unique holiday solutions for their well-heeled customers.

Royal Caribbean is investing left and right in technology, new ships, new features on land, and even an entirely new brand. That means costs are up, but the company expects to see those investments pay off.

Royal Caribbean Cruises wants to be a bigger player in the luxury and expedition cruise space. One surefire way to do that, now that it owns a majority stake in Silversea: build more ships.

It's probably good news that the first move Royal Caribbean made after closing its majority stake in Silversea was announcing improvements to its fleet. We'll be curious to see what those upgrades include — and how the experience changes for passengers.

Buying Silversea will certainly improve Royal Caribbean's offering in the luxury and expedition sectors. Will it be happy as a majority shareholder, as it says now, or will it eventually want complete control?