Rather than guessing how people will compare flights and shop in the future, it's going to focus on giving travel agencies and other channels the right airline data via its next generation storefront, and let them figure it out. It makes perfect sense in today's unpredictable world.
A growing number of digital health passports could be a risk by overcomplicating things, but folding them into an established digital ID platform should address that.
It's easy to feel jaded about data breaches given how often they happen. But it will raise eyebrows that hackers obtained data on loyalty flyers of Cathay Pacific, Finnair, Japan Airlines, Lufthansa, Malaysia Airlines, Singapore Airlines, United, and other carriers by exploiting a SITA tech system not used by most of them.
It's reassuring to see several destinations, including Australia with its hard-line stance on border restrictions, warm to the idea of digital health passports.