British Airlines owner IAG says all the right things about supporting innovation to combat climate change, but with a net zero C02 emission pledge by 2050, it doesn't appear to be in an existential hurry.
Necessity is the mother of invention, and the pandemic forced companies in the travel industry to develop products quickly so they wouldn't get left behind. Everything was up for reassessment.
A new type of travel corridor is emerging, particularly between France, Germany and the UK, as tourists stay close to home when booking their first international trips in a long time.
Travel’s brightest minds are gathering in London this week for the return of Skift Forum Europe. Please join us in person or online for networking, learning, and inspiration.
Accor continues to see bright days ahead in its recovery, but the war in Ukraine adds new challenges for Accor's already volatile pandemic recovery — especially a conflict in one’s backyard.
Many consumers are starved for experiences now, says Ulla Hefel Böhler, the CEO of premium guided tour provider Insight Vacations. So Böhler has added to every one of Insight's tours this year experiences that have the theme of "Make Travel Matter." Clever.
As the Booking.com vice president said, consumers do indeed have myriad choices in how to book hotels in Europe. But it is also true that Booking.com wields a lot of power when it comes to the prospects for the large swath of independent hotels in the region.
Spain's giant tourism industry is likely to bounce back significantly this year, barring new variant disruptions. But identifying and implementing long-term solutions for the sector to evolve sustainably will also be an urgent task.
Skift Forum Europe will return this March to take a deep dive into one of the most important regions in travel by convening leaders from across sectors as Europe seeks to find unity and a strong return in 2022. Europe has always been a bellwether for many of the leading trends in global travel, so don't miss out.