Articles tagged “skift forum europe”

The pace of Thomas Cook Group's evolution seems glacial, but that's part of being a legacy and enjoying the associated brand recognition and market share.

One of the big questions when Marriott bought Starwood was which brands would survive. Executives at the company had the same question, and global brand officer Tina Edmundson explains what went into the decision to keep all 30.

Missed Skift Forum Europe in person? Now you can watch the sessions from our event in Berlin, featuring speakers from top travel companies including Marriott, AccorHotels, Airbnb, Ryanair, and Booking.com.

Tune in to hear experts on European tourism discuss the recent growth in visitors — and how to best manage it.

Tune in for a candid conversation about the strategy behind AccorHotels' many acquisitions, why the company wants to be part of consumers' everyday lives, and what the CEO has learned from spending hundreds of millions of dollars on startups.

We'd pay good money just to see hospitality executives try to guess which hotel brands belong to which companies.

There is no set formula on how to do it, but it's clear that the most progressive companies in travel are intent on reinventing their businesses, and value propositions. On the other hand, certain things that still work, like customer service and personalized hospitality, will survive the cut.

Check out our magazine to see how Europe raced back to be a global leader in tourism growth — and what that means to the larger travel industry in the region.

You won't want to miss what Merchiers has to say about the battle for online travel dominance, as well as Airbnb's growth plans for Europe, the Middle East, and Africa this week at Skift Forum Europe.

In the tier below the big six hotel companies are a raft of others, jostling for position. Melia Hotels is one of the biggest players in Europe and it will be interesting to hear how it differentiates itself from the competition.