Jen Rubio didn't just co-create a luggage brand — she created an online community by understanding the way travel is an aspirational good in the age of social media. Plenty of companies could learn a thing or two.
At most airlines, the advertising tagline is just for marketing. But Delta seems to take its tagline — "Keep Climbing" — a little more seriously than its competitors.
When it comes to serving travelers with disabilities, hospitality is taking small steps in the right direction, but disruption is scarce. Hotels could even take a cue from airports on this — and leverage a huge market that's there for the taking.
Experiences are increasingly central to travel. This means travel companies should pay special attention to long-term values like relationships, authenticity, and emotional connection while also not forgetting about the bottom line.
Upscale hotels are embracing environmental awareness these days. But for many hoteliers, it's crucial not to let their luxury standards slip while skipping the straw.
Hilton understands the true conundrum of running a hotel business: Customer preferences will always change faster than the market can react. That is why the company has invested throughout the customer experience, from booking to loyalty partnerships, to keep guests happy.
We've confirmed top speakers to take the stage and our program is taking shape. Save on your tickets for the latest edition of Skift Global Forum before it is too late.