Articles tagged “skift research”

Price-sensitivity is rising across markets, despite strong travel demand. While travelers continue to prioritize travel, they are increasingly selective in how they spend. Pricing strategies must evolve to capture demand, while addressing growing expectations of value from consumers.

Global travel demand is strong overall, but growth potential varies widely by market. Travel intent does not always guarantee growth: our five-dimension scorecard maps where it does, and where it falls short.

The goal of our new reports: Help travel leaders determine how much time, resources, and focus to commit to new trends.

Airlines are rebuilding their business models around premium demand, moving from volume to yield as premium demand reshapes the industry.

The window to earn Gen Z loyalty through managed travel is open, but travel management companies hoping to capitalize on it need to act now.

Gen Z is already a force in business travel, yet the industry is decidedly unprepared

The index fell to 97 in May, but this does not indicate that people have stopped traveling; travelers have just become more selective about where they spend their money.

Data only gets you so far — the intelligence and decision layer is becoming more important than ever. 

Most destination budgets lean heavily toward attracting first-time visitors. But this growth model is under strain — it may be time to change the equation and ask what smarter allocation would look like.

Most destinations only report how many visitors came and how much they spent. Very few report on where the money goes or what is lost when those visitors don’t come back. With destinations being asked harder questions about tourism’s benefit to local communities, per-trip yield and arrival volumes may not be enough on their own.