With the addition of reservations for advertisers, Instagram will reach customers as they're most engaged, offering convenient booking and instant ROI for businesses.
The way we dine out has changed — instead of serving just a meal, restaurants have become destinations in their own right. Fueled by the ability to search, sort, discover, and reserve across digital devices, diners can create the ultimate personalized experience any day of the week, and restaurants have evolved to accommodate these cultural changes.
Chefs+Tech is a natural expansion of the Skift umbrella, bringing the big picture view on the future of dining out, being fanatically focused on the guest experience, and at the intersection of marketing and tech. Expect a lot more on this front from us.