While Chinese airlines are making significant strides in expanding their international operations, the recovery of outbound travel demand remains key for their long-term success.
The younger generation in India are increasingly embracing an aspirational lifestyle that places a premium on travel and new experiences. This trend has led to a significant increase in first-time international travelers.
The Skift Travel Health Index reached 103 in May 2024, reflecting a 3% year-over-year increase. Hotels lead the accommodation sector at a 7% growth, while vacation rentals lag 4% behind 2023 performance due to declines in China.
The Travel Health Index in March 2024 shows an overall softening trend compared to the previous month, with the index dropping by 4 points. However, some countries continue to show robust growth, with China, Japan, and Hong Kong out front with double-digit gains.
In February 2024, the travel industry maintained positive momentum with 7% year-on-year growth. Transitioning from double-digit growth to single-digits indicates a trend towards stability.
As we enter 2024, the travel industry is poised for strong growth, building on the recovery momentum of 2023. The Skift Travel Health Index now benchmarks performance year-on-year, moving away from the 2019 benchmark.