Articles tagged “skiftadsweek”

Travel marketing treads a thin line between entertaining viewers and activating them to take turn 30 seconds of motivation into an actual trip.

Brands are looking to squeeze the most out of the busy travel season by inspiring customers through nostalgia, the promise of lifelong memories and deals.

These travel ads succeed by showing, rather than telling, viewers their ultimate message.

Rather than focus on the seats or the Wi-Fi, these airline ads focus on the in-flight experience from who you meet to what you see -- the aspect of air travel that truly make it a memorable experience.

Right now is prime time for travel marketing with Americans across the country wondering whether it's too late to book a summer getaway and escape the heat of their office lunch break.

It's not always easy to make a necessary business flight or hotel room conference call look attractive, but these brands achieve just that by adding humor and design to what would otherwise be a very boring 30 seconds.

Travel brands are particularly well-positioned for real-life ambient marketing that portray experiences better than a staid graphic ad.