Many of the largest travel problems have already been solved, making startups' goals to improve the user experience through design, platform, and information.
Crowdsourcing enough data to make a service informative for new users can either be difficult or a fast track to becoming a valuable resource. Branding and marketing are key in acquiring initial submissions.
Rather than reinventing the travel experience, startups today are providing the insights and tool necessary to make the current experience easier and more effective.
Changing consumers' expectations of the hotel booking process will take time, no matter how ingenuous the new model may be, suggesting that most of these startups have to gain support and build awareness before seeing any meaningful growth.
The travel space is filled with more copycats than innovators, each seeking to set themselves apart with slight improvements rather than industry-changing ideas.
Right now we're seeing a lot of travel startups that are trying to recreate or tweak the visionary ideas that are actually driving change in the travel industry. We'd like to see more innovation, less imitation.
Travel booking is a hassle for everyone from individual backpackers to multimillion dollar companies. These tools want to cut down on the costs and time needed to plan and then get from point A to point B.
Startups that design a product with a target customer in mind often have more success than those that attempt to build a broad travel product with little thought to what their users need and want.