The key to fostering any travel community is attracting a large enough user base to vary the kinds of input and destinations of users. Providing some value is a good stepping stone to building those kinds of relationships.
We are seeing a shift in emerging travel startups in which companies are answering the demand for more local experience and a mobile-first transaction.
Crowdsourcing enough data to make a service informative for new users can either be difficult or a fast track to becoming a valuable resource. Branding and marketing are key in acquiring initial submissions.
A new generation of travelers are looking past traditional companies to digital platforms that make coordinating and booking logistics easier and faster.
Travel startups continue iterating on the current purchase cycle with the additional data and focus, but there are few shakeups in the process of getting from points A to B.
Rather than reinventing the travel experience, startups today are providing the insights and tool necessary to make the current experience easier and more effective.
Rather than a radical new platform that changes the way we travel, these startups are trying to improve the current travel experience by giving users more context and information with which to make decisions or explore a destination.