Articles tagged “SkiftX Showcase: Aviation”

Airlines may be underestimating payments. As distribution grows more complex, payment infrastructure is becoming a bottleneck that shapes growth, partnerships, and the ability to deliver modern retail experiences.

The race to modernize aviation is underway. Legacy systems, static loyalty models, and siloed operations are giving way to connected, digital systems built for scale. The carriers that move early and build smart will set the pace for the next decade of air travel.

Travel brands are racing to adopt AI, but real progress comes from rebuilding foundations rather than layering tech onto legacy systems. Airlines that take an AI-first approach can operate proactively, personalize at scale, and deliver smoother experiences.

Airlines exploring modern retailing face a narrow margin for experimentation, as changes increasingly play out in live operational settings. Hitit Oxygen offers a look at how offer-and-order models are being tested in practice, as airlines pursue scalable paths to evolve without disrupting day-to-day operations.

Air travel has entered a new era, and airlines are redesigning the travel experience from the ground up. For American Airlines, this means leveraging AI, automation, and real-time data to deliver smarter discovery, greater transparency in choice, reduced friction, and enhanced customer care.

Today’s airline loyalty programs are critical business drivers shaping both company profitability and traveler engagement. American Airlines is pioneering yet another frontier in loyalty through evolutions to its long-standing AAdvantage program.

Airlines that can leverage the increasingly sophisticated and connected network of global aviation alliances and service partnerships will have a critical opportunity to scale their loyalty benefits and provide more consistent, quality customer experiences for the future.

Amid economic, geopolitical, and environmental volatility, consumer appetite for travel has paradoxically grown even stronger. For airlines, there’s a massive opportunity in this moment to gain market share by capturing deeper customer loyalty. 

As airlines embrace the promise of next-generation retailing, they’re discovering that strategy alone won’t get them there. The real challenge lies in execution, integrating fragmented systems, aligning internal teams, and scaling customer-centric experiences.

As demand for high-speed connectivity soars, in-flight Wi-Fi is no longer a perk — it’s a loyalty driver. With its hybrid, multi-orbit approach, Viasat is delivering what the future requires: smarter, faster, more reliable in-flight internet that scales globally and sustainably. Here’s how it works.