SkiftX helps brands make smart decisions that shape the future of travel. While we don’t necessarily know what the future of travel will look like over the next few years, we’re working with our partners to help define a stronger path forward, together.

We’re publishing a new trend report, in partnership with TripActions: The State of Business Travel 2020, which investigates the evolving industry trends, technology, and traveler habits shaping business travel in the year ahead, accompanied by an in-depth survey of business travelers and corporate travel managers.

Roughly one billion people around the world have special circumstances or needs that make travel more difficult than it should be. Now, leaders in the industry are calling for a more inclusive hospitality paradigm that better serves all travelers. It’s both the right thing to do and a huge business opportunity, experts said.

Analysis of seven trends that will impact travel industry advertising strategies in the year ahead Interviews with advertising industry executives currently working with some of the world’s biggest travel brands…

There has been a fair amount of industry discussion about how the leading travel and hospitality brands are thinking about design today. But how should the industry evolve to be prepared for future shifts? Why does design matter at all, and why should it matter for travel and hospitality?

A look at hospitality’s role in the future of design A deep dive into the ROI of design A look at designing for business impact vs. human emotion Insights from…

American Airlines is once again expanding its seasonal service to traditionally less-trafficked destinations in Europe where tourism growth is reaching new highs.

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.