There’s no one-size-fits-all approach to luxury hospitality, but Accor believes it’s up to major brands in the space to push the envelope. After a major rebranding, Sofitel has taken up the mantle of redefining luxury by investing heavily in team training, taking a stand for sustainability, and more.

Ground transportation stands to gain significantly from AI adoption as a means to free itself from legacy tech constraints. AI enhances efficiency by optimizing routes, managing fleets, and reducing fuel consumption, while also boosting customer satisfaction.

As traditionally popular destinations buckle under the pressure of overtourism, Abu Dhabi is cleverly positioning itself as the smarter alternative for discerning travellers who value meaningful engagement.

As the experience economy evolves the travel industry, brands are under pressure to meet rising expectations for activity-led bookings. In a fireside chat at Skift Global Forum East, Ross McAuley, MD advisor and director general of Play Qiddiya City DMMO, pulled back the curtain on how play serves as a bridge between destinations and travelers in this new reality.

As Saudi Arabia continues to diversify its economy under Vision 2030, new transportation solutions are reshaping key sectors. The country’s premiere commercial helicopter service, The Helicopter Company (THC), is actively contributing to the Kingdom’s transformation through its diverse services.

As the airline industry adapts to evolving traveler expectations, premium cabins coupled with personalized experiences have become essential tools for driving loyalty and revenue. Airlines are turning to digital innovation and sustainable practices to redefine the premium travel experience and meet the needs of diverse customers.

Balancing tourism with sustainability is no small feat, but Red Sea Global has shown it’s up to the challenge. At this year’s Skift Global Forum East, Rosanna Chopra discussed how the company’s commitment to responsible travel is shaping Saudi Arabia’s Red Sea coast into a global destination for luxury and exploration.

The luxury travel sector is shifting towards deeper cultural engagement and authenticity. AlUla is carving out its niche in the industry by offering travelers exclusive access to one of the world's most ancient civilizations.

The aviation industry is at a turning point, with digital transformation and sustainability driving the next wave of innovation. Airlines leading in these areas are setting the course for the industry’s future.

Play is essential to human well-being, and travelers, especially younger ones, are increasingly likely to plan trips around sports, music, and other entertainment and cultural events. As a result, providing opportunities for play is becoming essential for travel companies and destinations as the centerpiece of their growth, development, and marketing strategies.