Play is essential to human well-being, and travelers, especially younger ones, are increasingly likely to plan trips around sports, music, and other entertainment and cultural events. As a result, providing opportunities for play is becoming essential for travel companies and destinations as the centerpiece of their growth, development, and marketing strategies.

Travel’s little hiccups are no match for today’s smarter trip protection. With proactive perks and seamless support, travel brands are turning disruptions into moments of care and convenience.

In this video from Skift Aviation Forum 2024, Amy Bernard of American Express Travel discusses how the rising demand for premium experiences, personalized amenities, and best-in-class service is driving innovation in Centurion Lounges across airports globally.

Travelers are increasingly prioritizing authentic experiences over cookie-cutter luxury travel. Choice Hotels has relaunched Radisson Individuals to cater to this demand with accommodations that fuse local elements with upper upscale amenities.

The integration of AI-powered revenue management by ground transportation operators is transforming the industry, introducing dynamic pricing and demand forecasting. Traditionally reliant on static pricing, the bus industry is now embracing more granular control over pricing strategies, allowing operators to adjust fares based on specific departure days and demand fluctuations.

As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.

Aligning with major cultural moments can help brands connect with the right audience at the right time. Live sports, music tours, and shopping events like Prime Day can unlock huge opportunities for travel advertisers to build long-term loyalty and drive bookings.

In this video from Skift Aviation Forum 2024, Ganesh Jayaram, chief digital and information officer of American Airlines, takes the stage to discuss the airline's digital transformation strategy, how it leverages technology to enhance operations, improve customer experiences, and drive innovation in a rapidly evolving industry.

In this video from Skift Aviation Forum 2024, we hear from Sean Donohue, CEO of Dallas Fort Worth International Airport, about the airport’s substantial role in the region’s growth and its strategic vision for the future after 50 years of aviation excellence.

Rising demand for culturally rich and value-driven experiences defines the 2025 travel outlook. A new report from Marriott Bonvoy provides insights into the propensity to travel among consumers across Europe, the Middle East, and Africa and how brands can navigate trends to better connect with these consumers.