SxiftX Showcase: Destinations

The meetings, incentives, conferences, and exhibitions (MICE) industry in Thailand is stronger now than ever before and is expected to continue growing. Today, Bangkok is one of Asia’s most exciting cities and a major business hub for the region, especially after hosting the ASEAN summit in 2019.

Technology plays an important role in helping tourism companies market local attractions and businesses more effectively. As smartphone functionality expands, Visit Houston is proving that augmented reality tools can have a real impact on visitor experience.

Today’s stressful, modern era has increasingly led travelers to plan transformational trips that will make them feel physically, mentally, and spiritually healthier. Aruba is one destination that has innovated its wellness offerings to meet this growing consumer demand.

As the global travel industry enters a new era of responsibility, how we define and measure the impact of community tourism must evolve beyond the traditional understanding of community-based tourism as a tool for community development. When done right, everyone wins – local people and businesses are empowered to thrive, travelers return home with a greater sense of connectedness, and everyone working in tourism benefits.

With diversity driving Houston’s dynamism on many fronts, the city is well positioned to attract both leisure and business travelers in the years ahead.