Articles tagged “SkiftX Showcase: OTAs”

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

As travel booking behaviors become more technology-driven, companies must refine their engagement strategies. A new report from Criteo provides data-driven insights into how brands can shape their marketing strategies to capture consumer demand during the peak winter booking window.

A recent survey from Expedia Group highlights the travel preferences and potential of Asia’s emerging middle class, presenting a significant opportunity for travel brands to create new experiences tailored to this growing demographic.

A new trend report offers actionable strategies to help travel brands do more than increase membership numbers, empowering them to create differentiated programs that will inspire lifetime loyal customers.

To remain competitive and optimize revenue, hoteliers need to think like retailers and shift their focus from filing rooms to providing unique guest experiences. True hospitality is about more than just providing a place to stay.

Amid fierce competition, loyalty programs have transitioned from a mere perk to a pivotal component of a brand's strategy to foster customer allegiance and encourage repeat business. Customization is key to successfully introducing travel solutions and sustaining loyalty over time.

If you’re heading to the latest stop on Taylor Swift’s Eras Tour, you will likely need to book a flight and hotel. Expedia Group recently unveiled new data highlighting how its advertising tools enhance visibility for travel partners on their sites and can augment partner revenue during popular cultural events.

As brand loyalty and consumer retention become increasingly important business metrics, travel brands should consider new and innovative ways to reach and engage consumers.

Curious which trends will drive consumer travel interest in 2024? Expedia Group’s “Unpack ‘24” report offers actionable insights to help travel companies align with an array of offbeat trends and connect with travelers.