Articles tagged “SkiftX Showcase: Technology”

The newest generation of AI technology is unshackling the hospitality industry from traditional search and booking. Anna Jaffe, CEO at Mobi.ai, unpacks her predictions for search's future and how hotels can better understand travelers’ needs through natural language interfaces and innovative search capabilities.

How can hoteliers choose the right tech partnerships amid a plethora of options? A new study from ZS and the American Hotel and Lodging Association (AHLA) provides insights on how to select partnerships strategically and make informed tech investments that achieve results.

Today’s travelers engage with TikTok to discover new destinations, travel tips, and itineraries through authentic videos that engage communities of like-minded visitors. But TikTok is no longer just the platform where users build their travel itineraries — it's also where travel brands are building their businesses.

The age of AI has introduced a complicated and exciting duality of disruption and possibility in travel and hospitality. The traveler experience will become infinitely richer as travel and hospitality companies continue to mature, progress, and innovate in their digital capabilities.

Understanding consumer preferences is essential for travel brands to create effective marketing strategies, but how can they capitalize on anonymous traffic? We sat down with Wunderkind's head of travel and ticketing to explore how brands can boost loyalty with contextual identity resolution and unlock the power of first-party data.

To effectively engage travelers globally, travel brands must recognize and address regional preferences in their booking platforms that allow them to be scalable yet flexible enough to adapt.

Delivering seamless digital interactions across every touchpoint is more critical than ever in today’s travel landscape, especially during major travel disruptions. Using AI tools behind the scenes can help travel brands enhance — not replace — human talent and personal empathy.

Today’s consumers are increasingly inspired by their favorite TV shows and movies. By aligning ads with this engaging content, travel brands can reach consumers at pivotal moments in their planning journey and enhance conversion rates.

As hospitality procurement leaders become increasingly important strategic partners, advanced technologies can help procurement teams tackle industry complexity, increase efficiency, and deliver measurable value back to the business.

As travelers seek more customizable options, airline retailing is modernizing to offer AI-powered ancillary offer management. This shift enhances the passenger experience and provides airlines with new revenue streams through targeted and personalized offerings.