Articles tagged “SkiftX Showcase: Technology”

Rising competition in the hotel bookings landscape is pushing the industry towards the smarter use of technology. Hotels that leverage first-party data to drive AI strategies can win the race against OTAs for guest attention and loyalty.

In the face of shifting consumer expectations, the business case for loyalty is evolving. This report delves into various aspects of modern loyalty programs, from the importance of creating an emotional connection and simplifying reward redemption to extending value across the travel journey and into retail engagement.

What are the emerging trends and issues shaping the future of travel? We surveyed our Skift Global Forum East audience of more than 600 travel executives to determine what industry leaders think about top-of-mind subjects.

For travel agencies to navigate the next evolution of business-to-business travel booking, they need a forward-thinking technology partner that knows how to balance digital innovation with human expertise — especially in an industry known for its resistance to change.

Ancillaries are increasingly essential to the financial health and resilience of airlines. Sabre’s new Upgrade IQ product uses artificial intelligence (AI) and machine learning (ML) to optimize airlines’ premium cabin inventory and unlock incremental revenue.

Tentpole marketing campaigns tied to shopping-focused events like Black Friday, Cyber Monday, and Prime Day have long been table stakes for product retailers. For travel brands advertising experiences instead of objects, the opportunity to drive brand lift, reach new audiences, and increase lifetime value is even greater.

Travelers have increasingly high expectations for personalized offers, seamless booking, and frictionless planning across the travel journey. Artificial intelligence (AI) provides travel brands with solutions to address those expectations with new tools that can improve the travel shopping experience and drive targeted customer acquisition.

Virtual payments have become a critical revenue driver for the travel industry by optimizing the payment flow between travel agencies and providers. This roundtable discussion between SkiftX and two Sabre executives explores the challenges and opportunities around business-to-business payments to help travel companies unlock new revenue streams.

A new survey from iSeatz provides insights on how loyalty programs that incorporate travel rewards can offset the impact of inflation on 2023 holiday plans and drive member engagement with holiday-specific offers and benefits.

Incorporating travel insurance into the booking path can offer a deeper understanding of each individual journey. This gives brands the opportunity to create more personalized approaches, potentially unlocking loyalty from a much broader range of customers.