Skyscanner is all about flights, and it has global reach so the launch of its Soccer/Football Flight Finder tool for the 2014 FIFA World Cup travel is a no-brainer.
As competition increases for a growing number of travelers, airlines and hubs are looking to differentiate themselves with superior food, local culture, and family-friendly services. Those that build the reputation now will be guaranteed a larger share of future family travel.
Sequoia Capital's investment in Skyscanner is the latest huge endorsement of travel metasearch. But could a pivot toward hotels and a possible rebranding that goes beyond airfares be in Skyscanner's future?
Skyscanner is the underdog few have heard of stateside. To compete with likes of Kayak and others, it needs a lot more muscle and visibility than it currently has, and maybe it is better off focusing on its stronghold in Europe.