TikTok Turns Travel Videos Into Bookable Stays and Experiences
TikTok is moving from trip inspiration into bookings, turning videos for hotels and experiences into bookable inventory inside the app.
Articles tagged “social commerce”
Booking Holdings Builds on European and Asian Strength, While U.S. Lags
Booking Holdings sees many Americans remaining cautious about travel. The good news: It has less U.S. exposure than rivals Expedia and Airbnb.
Where Hotels Can Find Growth: Live Events, Social Commerce, Smarter Loyalty
The hotel industry in 2025 faces a complex economic landscape, but forward-thinking brands that lean into loyalty, luxury, and live tourism are finding opportunity amid disruption.
For Skift Research Subscribers
Hotel Outlook 2025 Amid Disruption and Opportunity
As growth slows, hotels are embracing experience, innovation, and agility to navigate a cautious, yet resilient, travel landscape in 2025
Barry Sternlicht Warns Big Hotel Chains: Indie Brands Are Coming for You
Barry Sternlicht sees trouble brewing for big hotel chains. The Starwood founder warns that nimble upstarts will steal their market share one social media post at a time.
JetBlue’s VC Sale, Airbnb’s Cleaning Fees and Social Commerce’s Impact
On today’s Pod, we explain how JetBlue sold off its venture capital arm, which destinations charge the most short-term cleaning fees, and the combined power of social media and e-commerce in travel.
Social Commerce Is Transforming Travel – Brands Need to Move Fast
The future of travel is social, visual, and creator-led.