Articles tagged “social media”

Today’s travelers prioritize recommendations from their close friends and family members, even as the relevancy of personalized digital ads improves. As the “best friends network,” Snapchat is showing brands how to reassess influencer culture and leverage modern tech to transport and inspire travel decision-makers.

As the social media influencer industry evolves and matures, destination marketing organizations are, in turn, taking them seriously as agents in their efforts to grow visitation.

'Deception' may be too strong of a word in this case, but the media attention goes to show that customers do not like to feel that they've been swindled. A quarter of customers pay the tip, but how many of them know it?

Hotel brands are well known for their marketing partnerships with influencers and celebrities, but now one rail booking platform is getting in on the act.

Travel brands using BeReal, as well as TikTok and Instagram, can boost their standing with Generation Z travelers if they emphasize being authentic in their content instead of focusing on going viral.

Places like Costa Rica and Panama have long welcomed backpackers, but they now seem to be rushing back to the region after travel restrictions were lifted in 2022.

Few people have given more thought to boutique hotels than Frances and Ariela Kiradjian. Today they believe boutique hotels need smarter local partnerships, more design that's functional as well as stylish for our post-Instagram era, and more wellness offerings than just yoga.

Though useless for driving visitation, Twitter still serves a purpose as a tool to help tourism agencies support conference and community engagement.

As more and more travelers turn to short-form content for trip discovery and inspiration, the stage is set for destination marketing organizations (DMOs) to fully embrace this popular format as the most effective way to engage with today’s audiences.

After the pandemic, many travelers seek a "maximalist," or more-is-more, aesthetic, immersing all their senses in a profusion of color, pattern, and texture. Designer Bill Bensley captures this look at a new Thai resort. Expect to see maximalism at more hotels.