Articles tagged “softbank”

The Story of Oyo’s Troubles Is the Story of Modern India

What’s happening with Oyo cannot be looked at separately from the modern Indian milieu that gave birth to it, and in which it operates. Oyo now needs to rise above that legacy and bring in the global business practices that ensure it survives and thrives in the future.

Budget Chain Oyo Can Be a Nightmare for U.S. Hotel Operators Despite Its Hype

Oyo has a hype machine to rival any brand. But beneath all of the disruption, some hotel owners complain its technology is unstable and lacks functionality, leaving them to clean up the mess. Growth for growth's sake may seem great for a unicorn-like valuation, but the hotel chain will need to grapple with flaws in its business model that can't keep pace.

Oyo Is Betting U.S. Strategy on Aggressive Dynamic Pricing

Oyo's dynamic pricing strategy could turn out to be a bit of a double-edged sword in the U.S., where the company faces greater competition. On one hand occupancy is sure to go up for many of its hotel partners, but if a majority of rooms are booked last-minute at incredibly low prices, hotel managers can start enduring some losses.