Articles tagged “soho house”

Soho House's push for an initial public offering puts a lot of stock around the idea that more customers want some degree of exclusivity following the pandemic.

Exclusivity going public, like SoHo House's initial public offering, is a further signal luxury brands are poised for a major upswing on the other side of the pandemic.

Even if luxury travel bounces back quickly, there may be a ceiling on how well an exclusive, members-only club like SoHo House will do during the pandemic recovery relative to traditional, luxury hotel competitors.

Though fast casual IPOs have had notable success, a Soho House IPO will likely not happen at all. Knowing this, Soho House should abandon its IPO ambitions, and instead reinvest in service and training — not just new clubs.

As Soho House considers plans to go public, there's a lot of competition on the horizon at every turn. This, plus the inevitable struggle to balance aggressive growth versus exclusivity, and a less-than-stellar customer experience, presents some problems on the horizon.

It sounds antithetical but, in their efforts to make everyone feel "like a local," perhaps hotel brands should be taking a look at The Curtain and Karl Lagerfeld Hotels, seeing how the private club model could work for them.