Articles tagged “sonder”

Sonder's hotel-style serviced apartments operate in that sweet spot between Airbnb homeshares and full-on hotels. There are, of course, plenty of rivals doing a similar thing, but this funding round will enable Sonder to expand its business and give it a competitive edge.

Hotel-style accommodations brand Sonder has hit on a plausible business that uses technology to wring out inefficiencies from key processes. But several questions still hover around its model, as investment money gushes into the segment.

If you thought hotels had a lot of soft brands, wait until you see what's emerging in the vacation rental sector. The early success of the 25-year-old co-founder of Sonder is inspiring others.

If Airbnb is successful with Airbnb Plus, it will ensure that alternative accommodations are no longer seen as an alternative. But making it a success will be easier said than done.