On today’s briefing we discuss Vrbo needling Airbnb with new billboards, Sonesta’s upbeat take on its opportunities, and IHG’s new net-zero hotel in the UK.
Based on their six-year growth rates, Hilton Honors is expected to surpass Marriott Bonvoy's membership count in mid-to-late 2026. Other loyalty programs with standout growth rates include Hyatt and IHG.
Sonesta International Hotel Corporation announced the debut of two soft brands within its expanding portfolio, Classico, A Sonesta Collection, and MOD, A Sonesta Collection. These two new brands offer independent hotel owners the opportunity…
Sonesta will reflag two of The Royal Sonesta properties from its managed portfolio later this to The James brand - The Royal Sonesta Chicago River North and the Royal Sonesta Washington DC Dupont Circle.
In Skift's top stories this week, Southwest's technology failures serve as a lesson for airlines, RateGain acquires travel marketing technology firm Adara, and Hyatt House rebrands to compete against short-term rental platforms.
Today’s edition of Skift’s daily podcast looks at Southwest’s holiday fiasco financial hit, Airbnb and Google competing in Europe, and Sonesta’s brand additions.