Articles tagged “south korea”

South Korea’s previous tourism ads starred young K-Pop stars that attracted a primarily Asian market, but its newest campaign led by the international star and airing on global TV networks is expected to draw a broader base of visitors.

"Gangnam Style" was already an unofficial Korean tourism vehicle, so why not make it official? Tune in next month for the video clip.

Reports say that few locals or tourists are fleeing the country or even considering it under the assumption that North Korea’s threat is more sabre rattling than a call to action.

Historical transportation trends suggest that airports will soon be the rivers and railroads of the past with a region’s primary business hub being built up just minutes away from a global airport.

Regional tourism has grown every year in South Korea since 1988 thanks to the popularity of K-Pop, but now state and tourism officials are doing everything they can to remain a global destination.

The K-Pop video unintentionally set off an incredible case study in which soft power boosts tourism for a region, but we've quickly seen that you don't have to be in South Korea to use it to market your travel product.

First Taiwan, in a bid to attract Chinese tourists and money, and now South Korea.

There's nothing like an international pop phenomenon to get people interested in a new destination. As travelers will see, though, South Korea's soft power has more than just good beats you can dance to.