Articles tagged “southwest airlines”

Southwest CEO: We Won’t Introduce Basic Economy

Southwest has known for years that there is money to be made in differentiation and protecting your brand identity regardless of what Wall Street thinks. That's a factor in its decision not to launch basic economy or bag fees.

How Herb Kelleher Made Southwest a Vexing Problem for Online Travel

Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.