New customers who apply for the Southwest credit card by Monday, February 11, and meet minimum spending requirements will earn one of the airline's companion passes for the rest of the year. The deal sounds too good to be true. But Southwest knows what it's doing. This is probably smart business.
Southwest has known for years that there is money to be made in differentiation and protecting your brand identity regardless of what Wall Street thinks. That's a factor in its decision not to launch basic economy or bag fees.
Southwest has perennially been a thorn in the side of online travel companies that lusted after getting access to its flights and fares. But no one can credibly argue that Southwest's insistence on direct distribution hasn't worked for the airline. Its competitors and peers inside and outside of the airline industry can only be jealous.
Will JetBlue expand to Europe? It's not clear. There are some strong reasons for, and some strong reasons against. The good news: The airline plans to share its decision at some point this year.
Southwest has been stingy with the details here. Why did it sever a contract with one of its two Wi-Fi providers? Was it because the platform had spotty service? Or was there another reason?
Florida is a giant market for U.S. and even some non-U.S. airlines, with tourism, population, and economy all growing. But for some carriers, it’s a chief determinant of their financial performance.
Given Southwest's track record and strong balance sheet, some analysts wonder why the airline keeps hedging fuel. But the airline is sticking with its strategy.