Many hotels offer spa services, but there is a clear distinction between those that are simply going through the motions and those that are adding something distinctive.
As more brands design properties and programs with the health-conscious traveler in mind, they should remember that many guests want wellness to be only one aspect of their stay rather than the main attraction.
Wellness tourism has made huge leaps in the past few years, with more tourists wanting to maintain healthy habits as they travel. But it still has a long way to go before it becomes ubiquitous in parts of Africa and the Middle East, as well as outpacing traditional tourism.
As hotels learn about what guests respond to and appreciate, their products will innovate and become more integrated in the general hotel experience. This is a trend taking place across the travel industry in airports, airlines, and even destinations' most popular attractions.