The Standard International announced a new hospitality brand, The StandardX with its first hotel to be located in Melbourne, Australia, starting in February 2024.
As hotels have increasingly realized travelers are seeking destination-specific experiences, major brands in the industry will continue to play up the local angle to their offerings, which could be an enormous boon for their bottom lines.
Standard chief executive Amber Asher is one of the smartest people in hotels. But The Standard International has so much going on it, we wonder if the company can manage it all.
U.S. hotel operator Standard International is betting on Thailand’s post-pandemic tourism recovery. Bloomberg said Standard is hoping to power an expansion in Asia that will see it open properties in popular and less-explored destinations.…
Hotel companies, many of which saw huge drops in overseas guests during the pandemic, realized they needed to appeal to local residents more to boost revenue. So they're increasing their efforts to make their properties feel like home for local communities.
The hotel group is operationally ready to do away with Covid modifications like QR codes and housekeeping upon request, according to Amber Asher, because guests crave full-service hospitality once again.
A wave of CEO departures swept across the entire travel industry this year. But new names in the top office don't always translate to major changes in how some of these companies will operate going forward.