Articles tagged “starwood”

In February, Marriott will unite its former three loyalty programs under a new flagship brand called Marriott Bonvoy.

In short: The data breach was not as bad as we originally thought, but it was still pretty bad, and fairly big.

Several years ago, the hotel industry fought U.S. federal watchdog efforts to fine chains for negligent data protection practices, arguing that hotels had things under control. Hmm. A rash of hotel security incidents since then undercuts the claims of hotels, which need to take a more bank-like approach to data protection.

Starwood Preferred Guest elite members thought that not getting full stay credits would be the absolute worst of this mega-merger.

Most Marriott Rewards and Starwood Preferred Guest members enjoyed a seamless integration earlier this year when the two programs merged. For some, however, latent issues are still hampering the experience. We asked five Starwood members about their journeys.

Sheraton is now Marriott’s third largest brand, coming after only Marriott and Courtyard by Marriott, and the largest outside of North America. As a result, getting this turnaround right is critically important for the company in the eyes of investors, owners, consumers, and other stakeholders.

The planned integration of Starwood Preferred Guest and Marriott Rewards did not go entirely smoothly this weekend. Some members were not shy about expressing their unhappiness.

Mobile check-in isn't new for a hotel to roll out, but the Starwood Preferred Guest promotion could help it go more mainstream.

Marvel: "Infinity War is the most ambitious crossover event in history"
Marriott Rewards and Starwood Preferred Guest: "Hold my beer"

Everyone suspected the efficiency and consistency of the Marriott "machine" would be a perfect match up for Starwood's creative and innovative lifestyle brands. While it appears to be working for Aloft and Element, the true measure of success will be what Marriott can do with a brand like Sheraton.