If there were any doubts about the Marriott-Starwood deal getting done, you can now toss them out because of the approval from Chinese regulators. Now, let's get on with it.
Hotels are finally beginning to implement messaging strategies that make it easier for their guests to get in touch with them via SMS, WhatsApp, Facebook Messenger, WeChat, and the like. But how are they doing that, and what's next in messaging?
Recent reports alleging that Marriott has "buyer's remorse" about the deal, while scintillating, don't seem very logical when you think of all the effort both Marriott and Starwood have put into making this deal a reality.
It could still be several weeks before the Marriott-Starwood deal is wrapped up — and much longer before the two companies are integrated — but travel buyers and travel management companies are wise to start preparing now for eventual negotiations with the bulked-up company.
The growth of select-service brands from the major hotel companies isn't slowing down at all, and for good reason: They're easier to finance, build, and there's a clear demand for them. In short, it's a clear sign that hotels are learning to listen to what customers really want, as well as adapt to the new on-demand economy.
Again, we have to ask: Why aren't hotels doing more to prevent these kinds of credit card data breaches, and why does it take operators so long to inform their customers?
In China, anything is possible when it comes to antitrust clearance and there are a number of potential reasons why regulatory authorities there extended their review of the Marriott-Starwood merger. This prolonged waiting game could be part of a larger strategy to extract concessions and finish off part of what Anbang started in March.
Soon, Marriott's leadership will begin the task of deciding which Starwood brands will exist going forward. Until then, the hotel giant is working to create a better technology platform for its properties to serve guests with.
You would think hoteliers would have learned a few things from their foray with Travelweb in the early 2000s but, as Room Key shows, they obviously did not.