Articles tagged “stf2018”

Video: Why Travelers Don't Trust Airlines on Personalization

Some sophisticated travelers like it when airlines embrace sophisticated personalization strategies, particularly when it means an airline will make a reasonably priced offer for something the customer values, such as an upgrade or a change to an earlier flight. But more casual travelers might find it intrusive. Regardless, personalization likely is here to stay.

Skift Tech Forum Themes and 9 Other Digital Trends This Week

This week in digital news, travel brands across many sectors thought about the long game at Skift Tech Forum. How can companies balance personalization and privacy? What kind of threat do Google and Amazon present? And how big is the gap between the tech haves and have-nots?