Articles tagged “subscriptions”

We said all along that major hotel chain buy-in would go a long way toward determining the trajectory of Tripadvisor Plus. Now it appears that big hotel brands may participate, but the subscription program is scaled back and much less compelling.

What's next for the travel industry? Let's start with new website and a new look for Skift.com.

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.

Perhaps you spent the pandemic moving house, baking bread, or home-schooling your kids. Tripadvisor spent the crisis tweaking its product mix to sell more subscriptions while also refreshing its mobile app. Mad props to everyone for making the most of things.

Adding channel managers to bypass global distribution systems Amadeus and Sabre isn't a super-duper game-changer for Tripadvisor Plus, but less friction and lower fees can lead to greater traction.

In its rough outlines, Expedia begot Trip.com Group while Kayak and ITA Software begot Google Travel. Get ready for a flurry of clones in fintech, superapps, and subscription services in travel. In fact, it's already happening.

Tripadvisor CEO Steve Kaufer told Skift that Tripadvisor Plus is "a super-high priority for the company." The program may find enthusiasts at the property level, but so far the largest hotel chains don't appear to be leaping on board.

The tech company Clear is hoping an IPO will help it fast-track a path to profitability. But for 11 years, it has been faster at speeding up security lanes than in getting to breakeven.

Skift recently hosted the Loyalty & Subscription Summit. Download the post-event report to learn about travel’s new frontier of subscriptions and the new rules of loyalty in 2021 and beyond.

A Friday earnings call helped analysts quantify the potential of Tripadvisor's new direct-to-consumer subscription product. New numbers for the company as a whole were also hopeful. But wary hotel chains, resentful online travel agencies, and raging virus variants still pose risks.