Articles tagged “super 8”

We pointed out last year the lack of affordable hotels being built in Saudi Arabia. Wyndham wants to change that with 100 Super 8s in 10 years.

Vrbo was leaving money on the proverbial table by sticking with whole homes. That seems to be changing, but it remains to be seen how far Vrbo will meander into hotels and other inventory types.

Lobbies are no longer the only spaces hotel guests can share. Now some hotels are offering travelers the choice of sharing guest rooms. But will the shared spaces be enough to lure millennial travelers away from the likes of Airbnb?

While most American road trips are DIY, created piecemeal on a budget, the luxury set has options and smart travel brands know who to target.

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.

It will probably take much more than redesigned headboards to get people to think a bit differently about Super 8, but this is a start, and we like the brand's tongue-in-cheek approach to recycling old artwork, during Frieze New York Art Week, no less.

Wyndham doesn't expect its Revpar numbers in China to improve for another 18 months when it hopes to open additional full-service Wyndham-branded hotels. Then the worry might come down to the issue of whether there will eventually be a glut of full-service properties in China as international chains descend on the country.