Articles tagged “Taco Bell”

Last month called for the restaurant industry to recharge its TV marketing efforts after a slow holiday period. Taco Bell just did so better than anyone else.

Pizza Hut is banking on delivery to get store sales back to where they once were, and it soon may have help from Yum! Brands' official delivery partner, Grubhub.

Taco Bell continues to be the shining example of success in Yum Brands' portfolio. The brand can't go wrong on anything right now, from its well-perceived value menu to in-store tech innovations and integrated delivery partnership with Grubhub.

Promoting Taco Bell’s image as anything other than a place where diets are broken and cravings are indulged is a long, lonely battle — one that Taco Bell’s in-house dietician, Missy Schaaphok, has been fighting for years.

Despite not reclaiming the top spot in December, quick-service restaurants continue to dominate television advertising spending, as the value menu wars rage on.

From mergers to leadership changes to loss, 2018 was filled with news that kept us on our toes. Here are the stories that had the biggest impact.

Taco Bell may be one of the largest quick-service restaurant chains in America, but it sees a ton of growth opportunities still to be had in highly populated urban areas. The Cantina concept is its key to success in those uniquely difficult markets.

As sales have slowed for the restaurant industry in the U.S., Taco Bell is investing elsewhere to drum up that double digit same-store sales growth.

Value menus offer a cheap and convenient buy for existing customers, but the $1 menu items aren't attracting tons of new customers to the chains.

If anyone can right Chipotle, it's the executive who helped make Taco Bell cool again.