Indian travel and aviation sectors have managed to rebound faster than expected and well beyond pre-pandemic levels. But how will travel and tourism leaders work to ensure sustained growth and profitability, remains to be seen.
It's still way too early to tell whether it was the right decision to nix the Vistara brand, but Air India clearly has its work cut out for itself as the brand name also comes with a lot of baggage.
Consulting firms were supposed to be the ones cutting back on travel, mostly to reduce carbon emissions. But not if that gets in the way of doing business it seems.