Articles tagged “TED”

Extending experiential programming to the youngest travelers is a smart move in more ways than one — and can build brand loyalty for years to come. Is this the new wave of marketing partnerships in hospitality?

All travelers can already access more than 2,200 TED Talks online. Marriott and TED will need to differentiate the content enough to make it compelling for guests and loyalty members to want to tap into, as well as market it effectively.

The best conferences today combine live and virtual event platforms to leverage the collective knowledge of the community in an effort to drive brand reach globally.

TED and TEDx are redefining conference design by marrying the signature live physical event with a grassroots, co-branded virtual network supplying video content in 170 countries.

By creating new networks between the bureau and local businesses—tourism and otherwise—the Vancouver "DMMO" is rewriting the rules of internal destination engagement.