How a thoughtful Texan hotelier was able to create one of the most innovative hotel groups in America is a testament to understanding the role hotels can play in inspiring guests to reconnect with themselves.
Texas’ ad campaigns last for years, creating a unified brand that helps potential visitors identify and define the destination with a consistency that can be difficult to achieve with consecutively changing campaigns.
Such an arrangement would be fitting as the governor is a well recognized expert on why the U.S. federal government isn't good at anything. If only the Texas authorities tasked with coming up with the cash felt the same way.
Whole Foods recently launched a food tourism venture, with a built in audience, and this would have the same philosophy behind it: tap the massive following of dedicated, wealthy, and discerning consumers who are likely to become the venture’s first customers.
The state likely made its decision based on the increased revenue it'd receive from toll operators if the speed limit was pushed to 85 mph, although it may be lowered if accidents increase as a result of the decision.
Cities and countries are now vying big time for TV shows to be set in their locales, for a reason: Tourism and local development boost is a big factor.