If consumers respond positively to agentic AI and if these ChatGPT apps gain traction, then travel companies will be required to develop them, just as they do today for the Apple App Store and Google Play.
Kayak’s AI Mode goes from soft launch to debut, so customers can search for travel using natural language. Plus: The company dishes up data on holiday travel trends.
What happens when the fundamental assumptions underlying the travel industry's business models stop being true? Who has agency: who makes decisions, who controls discovery, who influences choice, and critically, who gets left behind when those power dynamics shift in an AI age.
Amex GBT and SAP Concur are finally doing what challengers have long promised: one system for everything. The real test is whether two corporate heavyweights can deliver speed and simplicity without the baggage of enterprise software.