The Prompt

If airlines can't be seen by the machines, someone has to translate for them. Amadeus would very much like to be that someone.

An AI-powered airline is a fine ambition – but it won't touch the fuel price, the grounded engines, or the weak Kiwi dollar doing the real damage. Ravishankar's edge is that he seems to know it.

Adobe says AI referrals are sending travel sites more engaged visitors. But the next advantage may belong to brands whose pages are easiest for machines to read.

The smartest read of Chesky’s AI lab is that he learned the exact lesson of Meta’s metaverse: if you’re going to make a bet the market will punish, don’t make it where the market can see it.

Oracle is treating AI as a standard feature of hotel operations software, not a premium product. That raises the stakes for property management rivals trying to sell similar tools as add-ons.

Even as Marriott builds a walled garden, it is buying real estate in everyone else's. That hedging action is understandable given that no travel company is yet sure where travelers will actually start their searches.

Amadeus will publicly introduce two hotel AI tools at HITEC, but its bigger play is infrastructure. As AI agents move closer to travel booking, the GDS wants to help define how hotels are found, priced, changed, and paid for.

Hotels have chased non-room revenue for years without consolidating the fragmented tech underneath. This acquisition puts one shopping cart and one shared data foundation ahead of any new feature.

IHG CEO Elie Maalouf is telling franchisees that eight years of tech investment has begun to expand their margins. It's an open question whether this early tech advantage will woo more hotel owners, boosting the growth rate of IHG's system.

AI agents can already help travelers dream up trips. Booking them is harder. Travelport is betting that cleaner access to flights, hotels, and extras will keep travel sellers from looking elsewhere.