Could Trivago be looking to supplement its traditional metasearch revenue with that generated by a hotel booking site? Or is it just interested in Holisto's tech?
Meta AI was useful as a starting point for finding things to do in a new destination — an improvement from its first model but nothing new compared to competitors. Beyond that, a traditional search is far superior for trip planning.
Wyndham said its RevPAR (that's hotel-speak for "how much money we make per room") might be flat this year, but its EBITDA (that's finance-speak for "profits, kinda") was still looking good. The hotel franchisor partly chalked that up to an improved tech game that has helped it boost margins.
These hotel tech execs all believe there are big opportunities for AI, but they also believe that marketers are promoting it in ways that don't make sense.
SAP Concur, the behemoth of corporate travel and expense management, is flexing its muscles. Its new travel booking platform, now widely available in major markets, boasts a sleeker interface and richer content.