Accor will replace its legacy in-house platform with Amadeus's newest central reservation system over the next few years. The goal is to help reduce the hotel giant's reliance on costly online travel agencies by broadening the channels it can sell rooms on.
When airlines face an issue, they don't just need to deal with passengers. They also need to worry about the crew and where the planes go next. United is hoping AI can help.
Marriott is looking to tap AI to reinvent itself as a travel retailer, letting customers create bespoke experiences much the way they do today when booking an airline ticket.