Disney has figured out a way to get guests to spend more money once they're inside the gates, so it can afford to thin the herd a bit to improve the guest experience.
By getting visitors into the parks faster, the MyMagic+ wristbands help them spend more easily and create that lucrative Disney magic the Walt Disney Co. wants in its coffers.
The top 25 theme parks cost as much as $95 more than the top 20 museums and still attracted 107.4 million more visitors, highlighting a revealing trend in traveler’s preference for high energy, colorful entertainment over culture and history.
The loans allow Ocean Park to add new attractions as well as Wi-Fi and smartphone apps that will the park competitive as global theme park visitor numbers continue to climb in 2013.
Although overall theme park attendance grew 3.6 percent in 2012, the visitor boom at Disney’s Adventure Park is the direct result of Cars Land and the all-or-nothing $1.1 billion makeover last year.
A single themed ride is no longer enough to drive a family to Orlando so parks are rolling out entire lands that generate buzz and ultimately increase visitors at all friendly-family attractions in the region.
The impact pop culture has on tourism can be seen no where as clearly as the physical space in Universal where the Jaws ride is about to be replaced by Harry Potter’s Diagon Alley.
Harry Potter boosted business at Universal’s Orlando park, and a similar result is expected alongside plans for increased hotels and retail for visitors and production employees.
Uh, yeah. A Star Wars theme park would make Universal's Harry Potter land look like a pre-school, and Disney's got the experience and the money to make it happen.