It’s a holiday, after all. Passengers should expect more comfort and a little entertainment. As for the alcohol thing: There’s plenty of that at their destination, and more to buy at the Duty-Free shops.
Where once people would have stayed huddled around their new TVs spending copious amounts on booze, now they're headed to sunny shores on last-minute getaways. Bad for Rooney and the boys, great for Thomas Cook and easyJet.
Putting millions towards raising awareness in a region already familiar with the U.S. seems frivolous when there are higher spending tourists and faster-growing markets to tap.
Think about it: a good way to get rid of kids on holidays, let them do what they do best when ignoring you at home. But seriously, tech-friendly family resorts will increasingly become the new normal.
Such are the strange hopes of the digital advisory committee formed to built out the future of Thomas Cook. Hard time deciding whether this is a parody, or just an enlightened state of self delusion.
The UK hasn't had much luck, consumer-wise, when it comes to private partnerships in its transportation infrastructure. Something about the conflict between what's best for investors and what's best for the public good, perhaps.