A new loyalty program offers Tim Hortons an opportunity to learn more about its customers. What the program means for the chain's overall sales will soon be determined.
RBI's brands (Burger King, Tim Hortons, and Popeyes) each have been reporting mediocre comparable store sales in recent quarters. This new leadership structure may provide the boost the company needs.
This won't be the only time that we hear this sentiment from industry CEOs who have been dragging their feet on offering delivery, updating loyalty programs, and utilizing in-store technology. On the plus side, they get to learn from others' mistakes.
International expansion often provides the best opportunity for growth when a brand has saturated the U.S. market, but expanding overseas isn't without its challenges.